Web Design Articles
Basics of Web Design - By Jennifer Kyrnin
Color Symbolism - By Jennifer Kyrnin
Website Design: Design - By Foraker Design
Website Design: Writing - By Foraker Design
Biggest Mistakes in Web Design 1995-2015 - By Vincent Flanders
Web Marketing Articles
Creating an Effective Home Page - By Jack Aaronson
Defining Web Analytics - By Neil Mason
7 Rules for Landing Page Optimization - By Jonathan Mendezs
Going Local on the Web - By Harry Gold
The Ultimate SEO Checklist - By Shirley Kaiser
Web Management Articles
Website Design: Quality Assurance - By Foraker Design
It's a Hit! Gauging Success through Traffic Analysis - By Chris Beasley
Inspiring Trust Online - By Jennifer Johnson
Common Web Terms
Click
In web terms: A mouse click on a hyperlink element (such as text or picture) on a web page which creates an event such as taking a visitor to another web page or another part of the same page.
Conversion
In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.
Cookie
Information from a web server, stored on your computer by your web browser. The purpose of a cookie is to provide information about your visit to the website for use by the server during a later visit.
CPM
CPM or Cost Per Mille, also called cost ‰ and cost per thousand (CPT), is a commonly used measurement in advertising. In Italian mille means thousand, therefore, CPM means cost per thousand. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.
CTR
CTR or Click Through Rate is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 10 people clicked on it (clicks recorded), then the resulting CTR would be 10%.
Download
To transfer a file from a remote computer to a local computer. In web terms: to transfer a file from a web server to a web client. (see also Upload).
Keyword
A keyword in an Internet search is one of the words used to find matching web pages. It was popularized during the early days of search engine development, as it was not possible to ask natural language questions and find the desired sites. Searches gave the best results if only a few keywords were chosen and searched for. These "keywords" captured the essence of the topic in question and were likely to be present on all sites listed by the search engine.
PPC
PPC or Pay Per Click is, an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
ROI
ROI or Return On Invetsment, is the ratio of money gained or lost on an investment relative to the amount of money invested.
SEM
SEM or Search Engine Marketing, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment).
SEO
SEO or Search Engine Optimization, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Web Analytics
Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.
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